Marketing Specialist

  • Remote
  • Madison

University of Wisconsin Madison

Madison, Wisconsin, Job Summary: The UW-Madison School of Education is uniquely interdisciplinary, with academic programs across the arts, health, and education. Reflecting these domains, the office of Professional Learning and Community Education (PLACE) programming serves a diverse range of communities, such as educators and school leaders, mental health counselors, dancers, occupational therapists, visual artists, researchers, rehabilitation professionals, and theatre practitioners. The School of Education’s office of Professional Learning and Community Education (PLACE) is seeking a skilled, organized, strategic marketer and communicator who will leverage market research insights to support PLACE program development by creating and executing marketing campaigns. The marketing specialist will develop, produce, manage, publish, and track communication content and marketing campaigns across digital (social, email marketing, and website) and print media to engage diverse audiences in order to promote programs. PLACE facilitates engaging and impactful learning that connects the larger community with School of Education research and resources. Using the expertise of faculty, staff, and community stakeholders, PLACE develops and supports learning experiences in the arts, health, and education to enhance the quality of life in Wisconsin and beyond. Equity, diversity, and inclusion are integral to achieving the vision of the School of Education. The School of Education and PLACE recognize that our desire to be an anti-racist, unbiased, and inclusive community is ongoing and involves shared commitment, responsibility, action, and accountability. If this role speaks to you, we encourage you to apply. This position is a vital member of the PLACE team, which values curiosity, integrity, belonging, equity, and joy. The marketing specialist will be supervised by the Director of Programs, and will collaborate with PLACE colleagues and other School of Education staff and faculty to promote online and in-person professional learning programming. The primary responsibilities of this position include: – Writes, edits, and publishes content for various communication projects and marketing platforms to align with strategic priorities and communication goals – Develops, implements, and maintains strategic marketing plans and tracks analytics based on research and established strategies – Provides project management and execution of communications campaigns, initiatives, and tactical plans. Collaborates with PLACE leadership to decide which market research questions to pursue and communicate with market research vendors as needed. – Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities – Creates, edits and updates program pages on PLACE?s website, updates program marketing lists and manages internal communications (e.g., newsletter) Responsibilities: Contributes to strategy development and implements marketing projects in support of institutional or unit marketing goals. 30% Develops, implements, and maintains strategic marketing plans based on research and established strategies 35% Develops, implements, and disseminates marketing materials through various communication mediums utilizing appropriate technologies and techniques 15% Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities 20% Creates, edits and updates program pages on the PLACE website, updates program marketing lists and manages internal communications (e.g., newsletter) Institutional Statement on Diversity: Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals. The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background – people who as students, faculty, and staff serve Wisconsin and the world. For more information on diversity and inclusion on campus, please visit: Diversity and Inclusion Education: Required Associate’s Degree Preferred Bachelor’s Degree English, journalism, communications, marketing or related discipline Qualifications: REQUIRED – Three or more years of professional experience in communications or marketing. – Professional experience developing, curating, and managing content for web, social media, and print communications. – Demonstrated excellence in writing and editing. – Proficiency with web content management systems (e.g., WordPress), social media platforms and management tools, email marketing platforms, and analytics tools. PREFERRED – Experience supporting mission, marketing, and brand strategy across multiple communications channels and media. – Experience marketing programs in the fields of education, health, the arts, professional learning, and/or outreach. – Experience with design-thinking processes. – Experience and working knowledge of style manuals (e.g., Chicago Manual of Style, AP Stylebook). – Experience with photo and design file management, photo editing, graphic design, print and digital production, using Adobe Creative Suite (Adobe InDesign, Photoshop, Illustrator, Acrobat) and office software (Microsoft Office, G Suite). – Experience with marketing and customer relationship management tools and software (e.g., Hubspot, Mailchimp, Eloqua). – Experience with project management tools and software (e.g., Asana). – Experience or familiarity with higher education ecosystems. – Personal or professional involvement with diversity, equity, inclusion, and accessibility efforts. – Experience with any or all of the following: content strategy, digital accessibility best practices, SEO, Google Analytics. Work Type: Full Time: 100% This position may require some work to be performed in-person, onsite, at a designated campus work location. Some work may be performed remotely, at an offsite, non-campus work location. Appointment Type, Duration: Terminal, 24 month appointment. This position has the possibility to be extended or converted to an ongoing appointment based on need and/or funding Salary: Minimum $55,000 ANNUAL (12 months) Depending on Qualifications The anticipated salary range for this position will be $55,000 – $65,000. This position offers a comprehensive benefits package, including generous paid time off, competitively priced insurance plans, tax-advantaged savings accounts, and participation in the nationally recognized Wisconsin Retirement System (WRS) pension fund. Learn more at .  Additional Information: This is a terminal, 24-month appointment that has the possibility to be extended or converted to an ongoing position based on need and/or funding. How to Apply: To apply for this position, click the Apply Now button. Applicants will be prompted to upload a cover letter and resume. References will be requested from top candidates after an interview. A successful applicant will be responsible for ensuring eligibility for employment in the United States on or before the effective date of the appointment. If you need to request an accommodation because of a disability during the recruitment process, please email  and one of our Division Disability Representatives will contact you. More information can also be found at .  Contact: Yorel Lashley Relay Access (WTRS): 7-1-1. See RELAY_SERVICE for further information. Official Title: Marketing Specialist(CM015) Department(s): A17-SCHOOL OF EDUCATION/EDUC OUTREACH GENERAL Employment Class: Academic Staff-Terminal Job Number: 298921-AS   The University of Wisconsin-Madison is an Equal Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to, including but not limited to, race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, disability, or status as a protected veteran and other bases as defined by federal regulations and UW System policies. We promote excellence through diversity and encourage all qualified individuals to apply. If you need to request an accommodation because of a disability, you can find information about how to make a request at the following website: Employment may require a criminal background check. It may also require you and your references to answer questions regarding sexual violence and sexual harassment. The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7). The Annual Security and Fire Safety Report contains current campus safety and disciplinary policies, crime statistics for the previous 3 calendar years, and on-campus student housing fire safety policies and fire statistics for the previous 3 calendar years. UW-Madison will provide a paper copy upon request; please contact the University of Wisconsin Police Department .