Marketing Manager

National Asphalt Pavement Association

Greenbelt, MD, SUMMARY OF DUTIES
Marketers make things happen! NAPA’s Marketing Manager inspires action while advancing the industry that keeps America moving.
This exempt position reports to the head of the department. 
In this role, you lead strategy, development, design, execution, and measurement of marketing NAPA products, services, events, awards, membership, etc., in alignment with the association’s strategic goals and priorities. This role leverages strategic, tactical, and relational strengths to build and maintain a modern marketing engine that engages NAPA’s members, prospects, and stakeholders. You visualize and implement new ideas to promote the asphalt pavement industry and its US-based membership.
The Marketing Manager leverages expertise, initiative, and creativity to:

increase meeting attendance and sponsorships,
promote publications and webinars,
solicit award applications and highlight winners,
strengthen NAPA’s digital communications (website, email, social media, podcast, ),
create and support a video strategy, and
activate NAPA’s brand

The incumbent is a rising self-starter with demonstrated marketing chops, who’s willing to take the reins of our marketing functions while working collaboratively with a skilled, motivated, and trusted team of professionals.
PRIMARY RESPONSIBILITIES
STRATEGIC

Promotes NAPA through relevant, impactful, and actionable marketing to support dues and non-dues revenue. Recommends new approaches based on the association’s strategic plan and marketing best
Strategizes and maintains NAPA’s dynamic public-facing website while supporting related integrations, platforms, and Safeguards and improves the entire user experience .
Distills goals into actionable, compelling marketing content , including copywriting, design, delivery, and analysis.
Works with Supervisor to uphold brand standards across all print and digital

TACTICAL

Develops and manages marketing calendars for all campaigns and
Writes, designs, and produces content for website, email, video, ads, PPT, podcast,
Leads the deployment of marketing automation (an emerging tool for the organization).
Collaborates on social media management and recommends novel strategies while recommending best practices.

RELATIONAL

Provides guidance and assistance to association staff and content development partners on persuasive messaging .
Works with supervisor to understand and address staff marketing needs and serve as a resource with respect to design, deployment, and effective calls to action.
Directly engages members and external partners to understand target
Manages relationships with outside vendors such as designers and Builds strong relationships with vendors, freelancers, staff, members, and partners.

May be asked to perform other duties as required that are not outlined in this job description. EDUCATION & EXPERIENCE

Bachelor’s degree in Marketing, Communications, or related field, or equivalent
3+ years of demonstrated success in marketing, preferably within a trade or membership
Demonstrated experience creating, developing, measuring, and maintaining effective integrated marketing strategies and campaigns across print and digital platforms.
Knowledge of the road construction industry desirable, but not

SKILLS & QUALIFICATIONS

Thorough understanding of marketing activities as conducted by a trade or membership
Comprehensive knowledge of marketing best
Persuasive written, oral, and visual communication
Strong project management skills; experience managing competing priorities within deadlines and budgets.
Proficient in software such as Microsoft O365, Adobe Creative Suite, membership databases (Protech), CMS/HTML/CSS, audio/video editing, social media platforms and tools, Google Analytics (GA4), email marketing (HubSpot), etc.
Ability to travel domestically up to 10% of the

CORE COMPETENCIES

You help target audiences answer the perennial question, “What’s in it for me?!” You’re good at translating internal goals into external messaging.
Your sense of curiosity and creativity drive you to see opportunities others don’t.
You possess the ability and drive to conceptualize visual and verbal messages that support goals and advance the industry.
You understand that no two people—or audiences—are the You identify and execute segmented marketing across audiences and topics.
You’ve demonstrated an ability to cultivate key relationships and work collaboratively with various stakeholders, exercising appropriate influence to achieve shared goals.
You leverage interpersonal and leadership skills to articulate your vision, inspire others to support and advance the vision, and accept feedback to improve the vision.
Deadlines excite you and you meet them 90% of the time, while making sound decisions, executing good work, and accommodating shifting priorities.
Strategy propels You continually draw connections between strategic plans and marketing initiatives, ensuring your work focuses on what’s most important to the organization.
Your willingness to strategically test new forms of outreach, delivery, technology, process, etc., keep your skills sharp. You remain flexible in your approach—stop, start, adjust, or continue based on data, conversions, and feedback.

Source