Digital Marketing Specialist

Johns Hopkins University

Baltimore, Maryland, JHU Carey Business School is seeking a Digital Marketing Specialis t with experience in project management and a strong background in digital marketing, specifically email marketing. Reporting to the Marketing Manager, the Digital Marketing Specialist supports the development, planning, and execution of email marketing strategies to support Johns Hopkins Carey Business School enrollment goals for full-time, part-time degree programs and non-degree Executive Education courses. They will also serve as the project lead for reporting on email marketing efforts. The Digital Marketing Specialist works in an environment with tight deadlines. This person needs to excel at project management (balancing multiple projects at once and managing detailed timelines), understand and align the school’s marketing messaging with the student mindset, and must be able to work as an integral cross-functional team member. Successful candidates will have extensive experience with marketing automation tools such as Pardot, Marketo, etc. Specific Duties & Responsibilities Email Marketing Coordination and Execution (50%) Set up, deploy and optimize targeted email campaigns via Slate to prospective students for full-time, part-time degree and certificate programs through the different stages of the prospective student funnel. Set up, deploy and optimize targeted email campaigns via Pardot to prospective participants for Executive Education throughout the different stages of the prospective participant funnel. Maximize efficiency and capitalize on the full marketing automation features and benefits of both Pardot/Salesforce Marketing Cloud and Slate. Manage a detailed email communication calendar across partners with timing, target audiences, content focus, approvals, and initial metrics. Email Marketing Data and Analytics (15%) Create and manage performance measurement framework to be used across degree and non-degree programs email marketing efforts in line with best practice standards in reporting. Provide recommendations to improve email campaign performance, increase brand awareness, and support enrollment goals for Admissions and registration goals for Executive Education. Evaluate current processes and makes recommendations for process changes, then implements changes to create new guidelines or structure. Enrollment Marketing (15%) Ensure effective development and execution of enrollment marketing projects and campaigns. Organize and coordinate annual updates to marketing communication plans, email templates, and relevant print materials for full-time degree programs, dual degree programs, and Executive Education. Relationship Management (10%) Work closely with Carey’s cross-functional team members to support Carey’s strategic priorities. Serve as a collaborative member of the Marketing and Communications team, assisting with other marketing-related duties as assigned and as time permits. Project Management (5%) Collaborate with internal and external stakeholders to fulfill marketing requests as needed. Effectively track and manage his/her projects using project management software. Other (5%) Possible website maintenance support, including photo updates, content updates, desktop research and competitive website review. Other duties as assigned. Special Knowledge, Skills, & Abilities High degree of proficiency in one or more of the following email platforms, such as Pardot/Salesforce Marketing Cloud, Marketo, or HubSpot. Proven project management and organizational skills with experience balancing multiple projects and deadlines at one time. Excellent time-management skills, along with demonstrated ability to juggle multiple projects. Excellent writing, editing, and proofreading skills. Excellent communication skills, written and verbal, and strong interpersonal skills. Ability to work creatively with a small, close-knit team on a variety of school-wide projects. Keen attention to detail. Knowledge in higher education trends and market. Adapts to workload and working conditions while maintaining a positive attitude and professional demeanor. Knowledge of Pardot (Marketing Cloud) marketing automation tool and/or Technolutions Slate CRM platform a plus. Knowledge of BrightEdge SEO tool. Knowledge of relevant reporting tools such as Google Analytics 4, Google Looker Studio, and Tableau. Proficiency in Microsoft Office necessary, with advanced skills in Microsoft Excel. Must maintain a professional working relationship with faculty, students and staff. Self-starter and can lead independently and proactively. Must be a proactive communicator, keeping their manager informed on a regular basis of work progress. Must be a team player, capable of interacting across all departments and functions. Minimum Qualifications Bachelor’s Degree in related field. Two years related experience. Additional education may substitute for required experience, to the extent permitted by the JHU equivalency formula. Preferred Qualifications Experience with marketing automation tools (e.g., Pardot, Marketo, etc.) very strongly preferred. Bachelor’s degree in marketing, advertising, public relations, communications. Four years of digital marketing experience preferred. Four or more years of relevant experience, preferably in higher education.     Classified Title: Communications Specialist  Job Posting Title (Working Title): Digital Marketing Specialist    Role/Level/Range: ATP/03/PB   Starting Salary Range: $45,700 – $80,000 Annually ($60,000 targeted; Commensurate with experience)  Employee group: Full Time  Schedule: Monday-Friday 8:30 AM – 5:00 PM  Exempt Status: Exempt  Location: Hybrid/JH at Harbor East  Department name: ​​​​​​​Marketing & Communications   Personnel area: Carey Business School