Digital Marketing & Communication Specialist

Rochester Institute of Technology

Rochester, New York, Digital Marketing & Communication Specialist 8895BR Finance & Administration F&A Marketing and Communications Job Summary The Finance & Administration marketing department seeks a digital marketing and communication specialist to execute digital marketing initiatives. The digital marketing and communication specialist will serve as the content manager for digital platforms, including social media, websites, direct email messaging, and internal portals. Vital components of this role are ensuring brand guidelines and executing marketing campaign tasks, tracking and reporting performance, writing copy, and conceptualizing ideas. Responsible for managing social media platforms within the division, this role will utilize management tools, coordinate content calendars, curate content, expand collaborations with university-wide initiatives, and track analytics to tell insightful stories. The digital marketing and communication specialist will work in a highly collaborative environment and responsibilities include story discovery and development, copywriting, event management, market research, and data analysis to determine if marketing tactics are successful. This individual should be a champion storyteller, with the ability to share compelling narratives to communicate a message, experience, or an idea, motivating customers to engage with the brand. The individual will be encouraged to generate new ideas that will continue to elevate the customer experience. The role requires excellent writing skills, the ability to collect, compile and distill complex data, and a high level of comfort facilitating collaboration with employees and customers. The digital marketing and communication specialist will work under the direct supervision of the assistant director of marketing and support the Finance and Administration division. Job Responsibilities: Create and manage compelling, high-quality, engaging content that informs, educates, or encourages engagement with products and services. Manage a calendar for digital platforms, including social media and websites. Adhere to the universitys visual and editorial guidelines to maintain the integrity of RITs branding; proofread copy and review work before submission; stay abreast of the latest marketing trends, experiment with the application of trends to engage and expand the audience; and ability to interpret critical metrics collected to share with the team to make data-driven decisions. Meet and collaborate with partners to gain awareness and develop solutions; participate through on-site visits to collect and capture information and assets required for project completion. Research and identify content opportunities to grow key audiences and build awareness of departments and programs. Work in collaboration with others using marketing principles to produce and implement digital marketing tactics. Articulate and present concepts and ideas through outlines or sketches, incorporate constructive feedback with intention, and manage projects; monitor project progress to adhere to deadlines, project goals and objectives. Supervise, hire, and manage a team of student employees who develop social media content and serve as brand ambassadors. Collect, monitor, and analyze data on websites, business listings, and social media; apply insights and make recommendations that align with the marketing strategies. Monitor user engagement and actively listen to conversations across channels; respond to customers as needed or escalate/delegate as appropriate. Manage and update a dashboard to track the performance of marketing activities. Provide communication support, such as writing copy, creating content, and gathering analytics. Coordinate the distribution of content through various communication channels. Engage in team development, meetings, project reviews, and ideation sessions by generating ideas and providing intentional feedback based on marketing principals. Perform other duties as assigned. Required Qualifications: Bachelors degree or equivalent experience in journalism, marketing, advertising, business management, communication or related field 2-3 years experience in marketing, advertising and/or related field Outstanding written and verbal communication skills in the English language, including spelling, grammar, and creative writing Possess a deep understanding of a diverse community and a demonstrated commitment to principles of diversity, equity, inclusion, and cross-cultural topics. Basic creative skills for social media content development, including design, photography, and videography. Operate video and photo editing programs for social media Project management skills and the ability to effectively manage multiple competing priorities Team-oriented, flexible, and customer-service orientation Ability to ideate and collaborate; work well with others Ability to listen, interpret requests, gather feedback and deliver solutions the intended to reflect intended purpose Demonstrate time management skills and be deadline-oriented Keen attention to detail and information accuracy Critical thinking and problem-solving skills Experience executing social media content and managing a social media calendar Ability to work on multiple projects at a time Preferred Qualifications: Background in marketing strategy Background in data analytics Google Analytics Proficiency using marketing and social principles Ability to manage competing projects Excellent knowledge of social media marketing and Google products Articulate decisions with foundational marketing and communication principles Awareness of the ever-changing algorithms of search engines and social media platforms Track tasks and assignments using project management software Ability to collect, dissect, and report social media metrics Proficient in market research of trends, best practices, and technology in social media, digital engagement, content creation and marketing Department/College Description The Finance and Administration division creates and delivers innovative and cost-effective solutions to the RIT community. The marketing team is a highly collaborative and vibrant department that provides leadership for and manages the marketing, design, and communication efforts for the Finance and Administration division. We work in collaboration with and integrate with various divisions and colleges across the university. Minimum Qualifications Bachelors degree or equivalent experience in journalism, marketing, advertising, business management, communication or related field 2-3 years experience in marketing, advertising and/or related field Outstanding written and verbal communication skills in the English language, including spelling, grammar, and creative writing Possess a deep understanding of a diverse community and a demonstrated commitment to principles of diversity, equity, inclusion, and cross-cultural topics. Basic creative skills for social media content development, including design, photography, and videography. Operate video and photo editing programs for social media Project management skills and the ability to effectively manage multiple competing priorities Team-oriented, flexible, and customer-service orientation Ability to ideate and collaborate; work well with others Ability to listen, interpret requests, gather feedback and deliver solutions the intended to reflect intended purpose Demonstrate time management skills and be deadline-oriented Keen attention to detail and information accuracy Critical thinking and problem-solving skills Experience executing social media content and managing a social media calendar Ability to work on multiple projects at a time Professional Area: Employment Category: Fulltime Staff Job Function: Wage Band: $18 – $30 Hourly/Salary Minimum: $18 Hourly/Salary Maximum: $30 How to Apply In order to be considered for this position, you must apply for it at: http://careers.rit.edu/staff . Click the link for search openings and in the keyword search field, enter the title of the position or the BR number. The direct link to this posting can be found here: https://sjobs.brassring.com/ Additional Details Rochester Institute of Technology, the 10th largest private university in the U.S., is among the worlds leading technological universities. Its 18,000 undergraduate and graduate students from all 50 states and more than 100 countries are enrolled in over 200 academic programs, including 7 interdisciplinary Ph.D. programs. A pioneer in experiential education, RIT was the first to offer undergraduate degree programs in biotechnology, information technology, software engineering, and microelectronic engineering. As home to the National Technical Institute for the Deaf, the university offers unparalleled academic opportunities and services for the deaf and hard-of-hearing. Founded in 1829, RIT has 115,000 alumni throughout the United States and around the world. RIT has been named by the Chronicle of Higher Education as one of the ‘Great Colleges to Work For.’ RIT is a National Science Foundation ADVANCE Institutional Transformation site, and is responsive to the needs of dual-career couples through the Upstate NY Higher Education Recruitment Consortium. For more information, visit www.rit.edu/overview/rankings-and-recognition and www.rit.edu . As a member of the RIT community employees receive a well-balanced benefits package that offers a variety of choices and access to additional employment advantages. These benefits, combined with an employees pay, provide a total compensation package that can be tailored to meet your needs. More on RITs Benefits, Health & Wellness program can be found at: https://www.rit.edu/fa/humanresources/content/benefits-health-and-wellness RIT does not discriminate. RIT is an equal opportunity employer that promotes and values diversity, pluralism, and inclusion. For more information or inquiries, please visit RIT/TitleIX or the U.S. Department of Education at ED.Gov Hourly/Salary Minimum: 18 Hourly/Salary Maximum: 30 Copyright 2024 Jobelephant.com Inc. All rights reserved. Posted by the FREE value-added recruitment advertising agency jeid-34bd3613750f944e817b539ef0a04ebd

Source